Zenfone 12 Ultra vs Pura 80 Pro
It depends
Too close to call outright
These two are within 3 points overall — it genuinely depends on price on the day. The Zenfone 12 Ultra edges both longevity and performance, so prefer it when prices are close.
Value Score: Zenfone 12 Ultra 58 · Pura 80 Pro 55 — methodology
The lifespan decider
When specs are close, support length decides it — this is what each phone costs per month of safe use.
Category by category
The Pura 80 Pro's screen is the better one — 6.8-inch ltpo oled, 120hz.
The Zenfone 12 Ultra's Qualcomm Snapdragon 8 Elite (3nm) is simply the faster chip.
Camera systems are comparable on paper — pick by sample photos.
5,500mAh vs 5,170mAh — the Zenfone 12 Ultra lasts longer between charges.
The Zenfone 12 Ultra is supported until Feb 2029 — 8 months longer than the Pura 80 Pro.
Pound for pound, these two are equally good deals.
Full spec table
| Spec | Zenfone 12 Ultra | Pura 80 Pro |
|---|---|---|
| Price (street) | $950 | $900 |
| Display | 6.78-inch AMOLED, FHD+, 144Hz, Gorilla Glass Victus 2 | 6.8-inch LTPO OLED, 120Hz |
| Chipset | Qualcomm Snapdragon 8 Elite (3nm) | Kirin 9020 (7nm) |
| RAM | 12GB/16GB | 12GB |
| Storage | 256GB/512GB | 256GB/512GB/1TB |
| Battery | 5,500 mAh | 5,170 mAh |
| Charging | 65W wired, 15W wireless | 100W wired, 80W wireless |
| Rear cameras | 50MP main, 32MP telephoto, 13MP ultra-wide | 50MP main variable aperture, 48MP telephoto 4x, 40MP ultra-wide |
| Dimensions | 163.8 × 77.0 × 8.9 mm | 163 x 76.1 x 8.3 mm |
| Weight | 220 g | 219 g |
| Water resistance | IP68 | IP68/IP69 |
| Supported until | Feb 2029 | Jun 2028 |
Scores and verdicts are computed from our verified database — see exactly how. Specs from manufacturer documentation; prices reflect major US retailers.