Zenfone 12 Ultra vs Pura 80
It depends
Too close to call outright
These two are within 1 point overall — it genuinely depends on price on the day. The Zenfone 12 Ultra edges both longevity and performance, so prefer it when prices are close.
Value Score: Zenfone 12 Ultra 58 · Pura 80 57 — methodology
The lifespan decider
When specs are close, support length decides it — this is what each phone costs per month of safe use.
Category by category
Both displays are effectively the same class.
The Zenfone 12 Ultra's Qualcomm Snapdragon 8 Elite (3nm) is simply the faster chip.
Camera systems are comparable on paper — pick by sample photos.
5,500mAh vs 5,170mAh — the Zenfone 12 Ultra lasts longer between charges.
The Zenfone 12 Ultra is supported until Feb 2029 — 6 months longer than the Pura 80.
Pound for pound, these two are equally good deals.
Full spec table
| Spec | Zenfone 12 Ultra | Pura 80 |
|---|---|---|
| Price (street) | $950 | $720 |
| Display | 6.78-inch AMOLED, FHD+, 144Hz, Gorilla Glass Victus 2 | 6.6-inch OLED, 120Hz |
| Chipset | Qualcomm Snapdragon 8 Elite (3nm) | Kirin 9020A (7nm) |
| RAM | 12GB/16GB | 12GB |
| Storage | 256GB/512GB | 256GB/512GB/1TB |
| Battery | 5,500 mAh | 5,170 mAh |
| Charging | 65W wired, 15W wireless | 100W wired, 80W wireless |
| Rear cameras | 50MP main, 32MP telephoto, 13MP ultra-wide | 50MP main variable aperture, 40MP ultra-wide, 12MP telephoto periscope |
| Dimensions | 163.8 × 77.0 × 8.9 mm | 160.8 x 75.0 x 7.6 mm |
| Weight | 220 g | 202 g |
| Water resistance | IP68 | IP68/IP69 |
| Supported until | Feb 2029 | Jul 2028 |
Scores and verdicts are computed from our verified database — see exactly how. Specs from manufacturer documentation; prices reflect major US retailers.