Zenfone 12 Ultra vs Pura 70 Ultra

Phone 1

Phone 2

Winner

Asus Zenfone 12 Ultra

The Zenfone 12 Ultra wins this one, taking performance and software longevity decisively. Against the Pura 70 Ultra it's also the sounder buy at $29.99 per month of safe use.

Value Score: Zenfone 12 Ultra 58 · Pura 70 Ultra 51 — methodology

The lifespan decider

When specs are close, support length decides it — this is what each phone costs per month of safe use.

Asus Zenfone 12 Ultra $950

Buy with care$29.99/mo

2025◆ Buy-by Feb 20272029

Huawei Pura 70 Ultra $1250

Buy with care$56.76/mo

2024◆ Buy-by Apr 20262028

Category by category

Display

Zenfone 12 Ultra 70Pura 70 Ultra 80

The Pura 70 Ultra's screen is the better one — 6.8-inch ltpo oled, 2844x1260, 120hz, ~2500 nits peak.

Performance

Zenfone 12 Ultra 98Pura 70 Ultra 82

The Zenfone 12 Ultra's Qualcomm Snapdragon 8 Elite (3nm) is simply the faster chip.

Camera

Zenfone 12 Ultra 79Pura 70 Ultra 79

Camera systems are comparable on paper — pick by sample photos.

Battery

Zenfone 12 Ultra 90Pura 70 Ultra 84

5,500mAh vs 5,200mAh — the Zenfone 12 Ultra lasts longer between charges.

Software longevity

Zenfone 12 Ultra 38Pura 70 Ultra 26

The Zenfone 12 Ultra is supported until Feb 2029 — 10 months longer than the Pura 70 Ultra.

Value

Zenfone 12 Ultra 58Pura 70 Ultra 51

Overall value goes to the Zenfone 12 Ultra at $29.99 per month of safe use.

Full spec table

Spec	Zenfone 12 Ultra	Pura 70 Ultra
Price (street)	$950	$1250
Display	6.78-inch AMOLED, FHD+, 144Hz, Gorilla Glass Victus 2	6.8-inch LTPO OLED, 2844x1260, 120Hz, ~2500 nits peak
Chipset	Qualcomm Snapdragon 8 Elite (3nm)	HiSilicon Kirin 9010
RAM	12GB/16GB	16GB
Storage	256GB/512GB	512GB/1TB
Battery	5,500 mAh	5,200 mAh
Charging	65W wired, 15W wireless	100W wired, 80W wireless, 20W reverse wireless
Rear cameras	50MP main, 32MP telephoto, 13MP ultra-wide	50MP main (1-inch sensor, variable aperture, sensor-shift OIS), 40MP ultra-wide, 50MP telephoto 3.5x periscope OIS
Dimensions	163.8 × 77.0 × 8.9 mm	162.6 × 75.1 × 8.4 mm
Weight	220 g	226 g
Water resistance	IP68	IP68
Supported until	Feb 2029	Apr 2028

Zenfone 12 Ultra full verdict →Pura 70 Ultra full verdict →Longevity master board →

Scores and verdicts are computed from our verified database — see exactly how. Specs from manufacturer documentation; prices reflect major US retailers.