iPhone 15 Pro Max vs Zenfone 12 Ultra

Phone 1

Phone 2

Winner

Apple iPhone 15 Pro Max

Lifespan decides this one: the iPhone 15 Pro Max is supported until Sep 2030 at $14.85 per month of safe use, while the Zenfone 12 Ultra runs out in Feb 2029 ($29.99/month). On a which-lasts-longer question, that's not a tie — it's the whole answer.

Value Score: iPhone 15 Pro Max 63 · Zenfone 12 Ultra 58 — methodology

The lifespan decider

When specs are close, support length decides it — this is what each phone costs per month of safe use.

Apple iPhone 15 Pro Max $760

Safe to buy$14.85/mo

2023◆ Buy-by Sep 20282030

Asus Zenfone 12 Ultra $950

Buy with care$29.99/mo

2025◆ Buy-by Feb 20272029

Category by category

Display

iPhone 15 Pro Max 80Zenfone 12 Ultra 70

The iPhone 15 Pro Max's screen is the better one — 6.7-inch super retina xdr oled, 120hz promotion, always-on, dynamic island, up to 2000 nits peak.

Performance

iPhone 15 Pro Max 88Zenfone 12 Ultra 98

The Zenfone 12 Ultra's Qualcomm Snapdragon 8 Elite (3nm) is simply the faster chip.

Camera

iPhone 15 Pro Max 74Zenfone 12 Ultra 79

The Zenfone 12 Ultra has the stronger camera system — same lens count, higher-grade sensors.

Battery

iPhone 15 Pro Max 68Zenfone 12 Ultra 90

5,500mAh vs 4,422mAh — the Zenfone 12 Ultra lasts longer between charges.

Software longevity

iPhone 15 Pro Max 61Zenfone 12 Ultra 38

The iPhone 15 Pro Max is supported until Sep 2030 — 19 months longer than the Zenfone 12 Ultra.

Value

iPhone 15 Pro Max 63Zenfone 12 Ultra 58

Overall value goes to the iPhone 15 Pro Max at $14.85 per month of safe use.

Full spec table

Spec	iPhone 15 Pro Max	Zenfone 12 Ultra
Price (street)	$760	$950
Display	6.7-inch Super Retina XDR OLED, 120Hz ProMotion, Always-On, Dynamic Island, up to 2000 nits peak	6.78-inch AMOLED, FHD+, 144Hz, Gorilla Glass Victus 2
Chipset	Apple A17 Pro	Qualcomm Snapdragon 8 Elite (3nm)
RAM	8GB	12GB/16GB
Storage	256GB/512GB/1TB	256GB/512GB
Battery	4,422 mAh	5,500 mAh
Charging	Wired ~50% in 30 min with 20W+; MagSafe 15W wireless	65W wired, 15W wireless
Rear cameras	48MP main, 12MP ultra-wide, 12MP telephoto	50MP main, 32MP telephoto, 13MP ultra-wide
Dimensions	159.9 × 76.7 × 8.25 mm	163.8 × 77.0 × 8.9 mm
Weight	221 g	220 g
Water resistance	IP68	IP68
Supported until	Sep 2030	Feb 2029

iPhone 15 Pro Max full verdict →Zenfone 12 Ultra full verdict →Longevity master board →

Scores and verdicts are computed from our verified database — see exactly how. Specs from manufacturer documentation; prices reflect major US retailers.